Reference library
Course
Structured courses and training programmes, free and paid.
14 references · 11 free · All / Beginner / Intermediate / Advanced
| Title | Author / publisher | Year | Level | Cost |
|---|---|---|---|---|
| Ahrefs Academy ↗ Ahrefs' free training hub teaching how to apply its crawler, backlink index and keyword data to practical digital marketing workflows. ahrefs.com | Ahrefs | , | All | Free |
| Ahrefs SEO Course for Beginners ↗ Free structured beginner video course covering how search engines work, keyword research, on-page SEO, link building and technical fundamentals. ahrefs.com | Ahrefs | , | Beginner | Free |
| Conductor Academy ↗ Free enterprise-oriented SEO and answer engine optimisation learning library covering organic strategy, content operations and measurement. conductor.com | Conductor | , | Intermediate | Free |
| Enroll in Analytics Academy Courses on Skillshop ↗ Google's official help page mapping the former Analytics Academy curriculum onto the current Skillshop learning paths for beginner, intermediate and advanced GA4 users. support.google.com | , | Beginner | Free | |
| Google Search Central YouTube Channel ↗ Google's official video channel with SEO office hours, Lightning Talks, the Search Console training series and JavaScript SEO explainers from Google engineers and search advocates. youtube.com | Google Search Central | , | All | Free |
| Learn Core Web Vitals ↗ Structured learning path on web.dev collecting the Core Web Vitals metric definitions, measurement tooling and optimisation techniques into a single course. web.dev | Google Chrome team | , | Intermediate | Free |
| Learn Performance ↗ Free course covering web performance fundamentals from HTML and CSS delivery through image, font and JavaScript optimisation, with measurement in lab and field. web.dev | Google Chrome team | , | Intermediate | Free |
| LearningSEO.io ↗ Free curated SEO learning roadmap organising vetted third-party guides, videos, tools and courses by topic and experience level. learningseo.io | Aleyda Solis | , | All | Free |
| LinkedIn Learning SEO Courses ↗ Subscription video library of SEO courses spanning foundations, keyword strategy, technical SEO, local SEO and ecommerce, with completion certificates. linkedin.com | , | All | Paid | |
| Lumar Academy ↗ Free technical SEO and website intelligence learning resources from Lumar (formerly Deepcrawl), covering crawling, site health, log analysis and enterprise SEO governance. lumar.io | Lumar | , | Intermediate | Free |
| Semrush Academy ↗ Free course library and exam-based certifications covering SEO, PPC, content marketing, competitive research and the Semrush toolset itself. semrush.com | Semrush | , | All | Free |
| Semrush SEO Crash Course with Brian Dean ↗ Free multi-lesson video course on keyword research, on-page optimisation, link building and content strategy, taught by the founder of Backlinko. semrush.com | Brian Dean | , | Beginner | Free |
| Traffic Think Tank ↗ Paid SEO community and training programme combining an on-demand course library with a private practitioner community. Now operated as a Search Engine Land community. trafficthinktank.com | Search Engine Land / Semrush | , | Advanced | Paid |
| Yoast SEO Academy ↗ Training platform focused on WordPress-centric SEO, with courses on SEO copywriting, technical SEO, structured data and site structure. Some courses are free, others bundled with Yoast SEO Premium. yoast.com | Yoast | , | Beginner | Freemium |