Independent · Vendor-neutral · Open data

The complete map of the search industry.

Every conference worth attending, every organization worth knowing, every publication worth reading, every tool worth evaluating, for classic SEO and for the generative engines that now sit in front of it. One catalogue, 2,155 entries, no advertorial.

269
Upcoming events
54
Countries
241
Organizations
335
Media outlets
288
Tools
331
Defined terms

Happening next

The soonest 9 events on the calendar. The marketplace holds every edition we can verify, including those whose dates are still unannounced.

All events →

WordCamp Costa Rica 2026

18 - 19 September 2026San Jose, Costa Rica$20 - $35

Two-day Spanish-language WordPress conference in San Jose combining masterclasses on day one with talks and workshops on day two. Topics include applied AI, WooCommerce and ecommerce integrations.

DevEcommerce

WordCamp Kathmandu 2026

18 - 19 September 2026Kathmandu, Nepal

Annual WordPress conference for Nepal and South Asia, held over two days in Kathmandu with sessions on WordPress development, WooCommerce, security, hosting and localisation.

DevEcommerce

MeasureCamp Auckland 2026

19 September 2026Auckland, New ZealandFree

Free, volunteer-run unconference for analytics and measurement practitioners, part of the global MeasureCamp barcamp network. The agenda is created by attendees on the morning of the event.

Free tierTodayAnalyticsDev

WordCamp Jinja 2026

19 - 20 September 2026Jinja, Uganda

Community-run WordPress conference in Uganda covering site building, content publishing and web performance.

TodayDevContent

MeasureCamp Chicago 2026

19 September 2026Chicago, United StatesFree

Volunteer-run unconference for web analytics and measurement professionals, with an agenda set by attendees on the day. Topics regularly include search data, GA4 and attribution.

Free tierTodayAnalyticsDev

SEOktoberfest 2026 (G50 Summit)

20 - 25 September 2026Going am Wilden Kaiser, Austria€5,500 - €8,500

Invitation-only, all-inclusive SEO retreat held at a resort in the Austrian Alps. Combines closed-door technical sessions with an extended social programme; attendance is limited and typically sells out.

GEO / AI searchTomorrowAI

Digital Marketing Asia Singapore 2026

22 - 23 September 2026Singapore, Singapore

Flagship Singapore edition of Marketing-Interactive's regional digital marketing conference, aimed at senior brand-side marketers across Asia.

GEO / AI searchIn 3 daysGrowthContent

DigiMarCon Dubai 2026

22 - 23 September 2026Dubai, United Arab Emirates

2026 Dubai edition of the DigiMarCon digital marketing, media and advertising conference series.

GEO / AI searchHybridIn 3 daysPPCSocial

Seamless Digital Commerce ME 2026

22 - 24 September 2026Dubai, United Arab Emirates

Large Middle Eastern ecommerce, digital marketing, retail and payments exhibition and conference, co-located with Seamless Fintech ME, Home Delivery World ME and Shop Arabia.

In 3 daysEcommerceGrowth

10 directories

Each one maintained as a first-class dataset, filterable, and published openly.

Events

269 upcoming conferences

Search, SEO, GEO and digital-marketing conferences across 54 countries, dates, cities, pricing and call-for-papers deadlines in one place.

GEO & AI search

180 GEO events

Generative engine optimization: the events, the vendors, the crawler documentation and the vocabulary of optimising for AI answers.

Organizations

241 organizations

Trade associations, communities, standards bodies, awards, regulators and the search engines themselves.

Media

335 outlets

News desks, independent blogs, podcasts, newsletters, YouTube channels and forums, in English and a dozen other languages.

People

191 practitioners

The consultants, in-house leads, engineers, analysts and search-engine representatives whose work defines the discipline.

Tools

288 tools

Crawlers, rank trackers, link indexes, content platforms, log analysers, SERP APIs and AI-visibility monitors.

Startups

75 companies

New entrants, funding rounds, acquisitions and shutdowns across search, content and AI-visibility software.

Reference library

188 references

Official search-engine documentation, standards and RFCs, books, courses, landmark studies and open datasets.

Algorithm updates

195 documented changes

A dated timeline of every confirmed ranking and platform change, with rollout windows, and honest labelling of what was never officially acknowledged.

Glossary

331 terms

Every term in search, defined precisely and kept current, from crawl budget to citation share.

Generative engine optimization

AI answers changed what "ranking" means. The Atlas tracks the events, vendors and documentation of this category separately, because it moves faster than the rest of the field.

GEO hub →

SEOktoberfest 2026 (G50 Summit)

20 - 25 September 2026Going am Wilden Kaiser, Austria€5,500 - €8,500

Invitation-only, all-inclusive SEO retreat held at a resort in the Austrian Alps. Combines closed-door technical sessions with an extended social programme; attendance is limited and typically sells out.

GEO / AI searchTomorrowAI

Digital Marketing Asia Singapore 2026

22 - 23 September 2026Singapore, Singapore

Flagship Singapore edition of Marketing-Interactive's regional digital marketing conference, aimed at senior brand-side marketers across Asia.

GEO / AI searchIn 3 daysGrowthContent

DigiMarCon Dubai 2026

22 - 23 September 2026Dubai, United Arab Emirates

2026 Dubai edition of the DigiMarCon digital marketing, media and advertising conference series.

GEO / AI searchHybridIn 3 daysPPCSocial

Open calls for papers

Conferences currently accepting speaker submissions, soonest deadline first.

All open CFPs →

ACM SIGIR CHIIR 2027

Deadline 15 October 2026Berlin

ACM SIGIR Conference on Human Information Interaction and Retrieval, focused on user-centred approaches to designing and evaluating information access systems. Increasingly relevant to generative search research through work on conversational and AI-mediated information seeking.

GEO

SMX Advanced Europe 2026

Deadline not publishedBerlin

Advanced-level European edition of the Search Marketing Expo series. Two days of sessions across SEO, PPC, GEO and AI followed by a dedicated deep dive day.

GEO

Digital Marketing Europe 2026

Deadline not publishedVilnius

Three-day international marketing conference in Vilnius, opening with a workshop day followed by two conference days in a cinema-style setting. Covers AI automation, GEO, SEO, CRO, pricing and digital PR.

GEO

Search Tech 2026

Deadline not publishedBologna

Twentieth edition of Italy's longest-running search conference, formerly Convegno GT and then Search Marketing Connect. Two days on artificial intelligence, search technology and advanced SEO.

GEO

Tech SEO Summit 2027

Deadline not publishedHamburg

One-day technical SEO conference held in a cinema venue in Hamburg's HafenCity. Focused on crawling, indexing, rendering and site architecture.

GEO

ACM Web Conference 2027 (WWW 2027)

Deadline not publishedDublin

Premier annual academic forum for research on the Web, including information retrieval, search, recommendation and generative systems. Programme includes research sessions, workshops, tutorials and an industry track followed by search practitioners.

GEO

New in the market

Recently founded or recently funded companies building for search and AI visibility.

All startups →

Promptwatch

End-to-end AI search optimization platform

Founded 2025Amsterdam

Promptwatch is an Amsterdam AI search optimization platform launched in April 2025 that monitors and improves brand presence in AI answers. It raised a EUR 6 million seed round led by Seed + Speed Ventures in July 2026 after a EUR 1.2 million pre-seed; fundingTotalUsd is left null because the amounts were reported in euros.

GEO AI Visibilitypromptwatch.com

geoSurge

Corpus engineering for brand representation inside AI models

Founded 2025London$12M raised

geoSurge targets how models such as ChatGPT, Gemini and Claude internally learn and represent a brand over time rather than only tracking citations. It raised a $12M seed led by AlbionVC, described at the time as the largest seed round in the GEO category.

GEO AI Visibilitygeosurge.ai

Exa

Search engine and API built for AI agents

Founded 2021San Francisco

Exa builds a web search index and API designed for LLMs and agents rather than human browsing, plus Websets for high-compute research queries. It raised an $85M Series B led by Benchmark in September 2025 and a $250M Series C led by Andreessen Horowitz in May 2026 at a $2.2B valuation.

SERP APIexa.ai

Bluefish AI

Agentic marketing platform for enterprise brands in AI channels

Founded 2023New York$68M raised

Bluefish processes AI prompts and responses across ChatGPT, Google AI, Claude, Perplexity and Amazon Rufus to show enterprises how their products are portrayed, and turns that into marketing actions. It raised a $20M Series A led by NEA in August 2025 and a $43M Series B co-led by Threshold Ventures and NEA in April 2026.

GEO AI Visibility

Daydream (AI-native SEO agency)

AI agents plus human practitioners for search growth

San Francisco$21M raised

Daydream is a San Francisco agency that pairs proprietary SEO and AEO agents with human strategists to run search programmes for clients. It raised a $15M Series A led by WndrCo in April 2026, bringing total funding to $21M. Not related to the fashion shopping agent of the same name.

Agencywithdaydream.com

Cognizo

AI search visibility platform

$1.8M raised

Cognizo is an AI search visibility platform founded by a team of LLM researchers and marketing operators. Secondary sources report a $1.8M pre-seed round in March 2026.

GEO AI Visibility

The canon

References that every serious practitioner should have read at least once.

Full library →

2024 Zero-Click Search Study

Rand Fishkin

Study2024Free

Clickstream-based analysis finding that for every 1,000 Google searches only about 360 clicks reach the open web in the US and about 374 in the EU, with the remainder ending in no click or a click to a Google-owned property.

sparktoro.com

AI Features and Your Website

Google Search Central

DocumentationFree

Google's documentation on how AI Overviews and AI Mode source content, the eligibility requirements, and the preview controls site owners can use to limit inclusion.

developers.google.com

Authoritative Sources in a Hyperlinked Environment (HITS)

Jon M. Kleinberg

Landmark PostFree

Kleinberg's paper introducing the hubs-and-authorities model of link analysis, developed contemporaneously with PageRank and still the reference point for topical authority arguments.

cs.cornell.edu

Bing Webmaster Guidelines

Microsoft Bing

GuidelineFree

Bing's published expectations for content, technical implementation and link acquisition, plus the practices Bing treats as abuse. The main non-Google engine policy document in English.

bing.com

Common Crawl

Common Crawl Foundation

DatasetFree

Free, openly licensed petabyte-scale archive of web crawl data with monthly releases of WARC, WAT and WET files plus columnar indexes. Heavily used for link graph research and LLM pretraining.

commoncrawl.org

Creating Helpful, Reliable, People-First Content

Google Search Central

GuidelineFree

Google's self-assessment questions on content quality, expertise and originality. Includes Google's public explanation of E-E-A-T and of who, how and why in content creation.

developers.google.com
How this is built. Every record is researched from primary sources, official event sites, organization charters, vendor pricing pages, published funding announcements, and carries the source it was verified against. Nothing here is sponsored, and no listing can be bought. Read the methodology, or take the raw data.