Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
TechnicalSchema Markup Validator
Rich Results Test
Google's tool for checking whether a page's structured data qualifies for rich results, run against the rendered page.
In full
The Rich Results Test reports eligible enhancements plus errors and warnings against Google's per-feature requirements, and can test live URLs or pasted code. It differs from the Schema.org Validator, which checks vocabulary correctness without reference to Google features. Neither predicts whether a rich result will actually be shown, eligibility is necessary but not sufficient, and Google removed the older Structured Data Testing Tool in favour of these two.
Example
The test reports 'Merchant listings' detected with a warning that `aggregateRating` is missing but not required.
Related terms
Rich results
Search results enhanced with extra visual or interactive elements generated from structured data, such as star ratings, prices…
Schema.org
A collaborative vocabulary of types and properties for structured data on the web, founded by Google, Microsoft, Yahoo and Yandex in 2011.
JSON-LD
A W3C-standard JSON syntax for linked data, embedded in a `<script type="application/ld+json">` block; Google's recommended structured…
Google Search Console
Google's free property-level reporting and diagnostics service covering search performance, indexing status, enhancements, manual actions…
Where to read more
- Rich Results Test · Tool Guide · search.google.com