Page experience
Google's umbrella term for signals about how users perceive interacting with a page, including Core Web Vitals, HTTPS and absence of…
TechnicalPop-up penalty
Intrusive interstitial
A pop-up or overlay that obscures the main content immediately after a user arrives from search, which Google's guidance discourages on mobile.
In full
Google distinguishes intrusive interstitials (full-screen overlays and standalone gateway pages covering content on entry) from acceptable ones such as legally required cookie or age notices, login walls for gated content, and reasonably sized banners. The concern is that users tapping a result cannot see the content they came for. Beyond the guidance, interstitials also degrade CLS and INP.
Example
A newsletter overlay covering the whole viewport 200 ms after a mobile visitor lands is replaced with a slim bottom bar.
Related terms
Cumulative Layout Shift
A Core Web Vital scoring unexpected visual movement of page content, computed from the largest burst of layout shifts; good is 0.1 or less…
Mobile-first indexing
Google's practice of crawling, indexing and ranking based on the mobile version of a page; completed for all sites by mid-2024.
Core Web Vitals
Google's set of three field-measured user experience metrics (LCP, INP and CLS) used as part of the page experience signals in ranking.
Helpful, reliable, people-first content
Google's stated content standard: content created primarily for people, that demonstrates first-hand expertise and leaves readers feeling…
Where to read more
- Understanding Google Page Experience · Documentation · developers.google.com